ROLLER to WhatsApp Lapsed Guest Win-Back
A WhatsApp win-back message with a booking link when a guest has not visited in a while, so lapsed guests come back before they are gone for good.
IntelliPaaS connects ROLLER with WhatsApp so guests who have drifted away hear from you again. When a guest has not booked or visited within the period you set, the agent sends a WhatsApp message with a booking link to bring them back.
A guest who has not returned is not necessarily unhappy, they are usually just busy. A friendly nudge on WhatsApp, at the right interval, is often all it takes to turn a lapsed guest into a repeat visit.
Every message is sent from your own WhatsApp Business number and can carry a return offer and a direct booking link. The interval, wording and offer are configurable, so the win-back fits how your venue runs without any code.
Watch the agent run, end to end
Why deploy this use case
A guest who has not returned gets a timely nudge on their own, so more come back rather than drift away.
WhatsApp messages are opened within minutes, so far more win-backs land than an email would.
A direct booking link lets a guest rebook in a couple of taps.
Include an incentive to return where it helps, adjusted to suit your venue.
Choose how long counts as lapsed and change it whenever you need.
Messages go out from your own WhatsApp Business number, so replies reach your team.
More ROLLER automations
Questions teams ask
How quickly can we get the ROLLER to WhatsApp Lapsed Guest Win-Back Integration Pack running?
Most teams are live the same day. Connect your ROLLER and WhatsApp Business accounts, set the lapsed period and confirm the message, and the agent starts running against your own data. There is nothing to deploy.
Do we need to write any code?
No. The Integration Pack ships with the trigger, the agent logic and the WhatsApp message already configured. The interval, wording and offer are adjusted from the IntelliPaaS dashboard, so your team can own it without engineering.
How do we define a lapsed guest?
You set the period since a guest's last booking or visit that counts as lapsed, and the agent only messages guests who pass it. You can change the interval at any time.
Do messages come from our own WhatsApp number?
Yes. Messages are sent from your own WhatsApp Business number, so guests see a message from your venue and replies reach your team.
What if the guest books again?
Once a guest rebooks they no longer count as lapsed, so nobody who has already returned is messaged.