Multi-venue growth, powered by ROLLER HQ

Ringer's Roller Rink is an outdoor roller skating venue in San Diego built around skating, music and group experiences. With a second location opening at Seaport Village, California, the business moved from operating a single venue to managing growth across multiple sites, which increased the need for centralised operational control.

That made ROLLER HQ an important step forward. For multi-location venues, HQ centralises product management, standardises pricing and promotions across sites, streamlines staff permissions and reduces duplication when adding new locations. It gives operators a more scalable way to manage multiple venues from one place instead of maintaining each location separately.

Ringer's was not just opening another venue. It was also expanding the operational complexity behind the business. With multiple locations, the team needed to manage inventory across venues more efficiently. It also wanted to launch and maintain a Shopify merchandise store without duplicate product entry or stock mismatches between ecommerce and in-venue operations. At the same time, financial reporting was becoming more complex because data lived across multiple tools and accounting needed a more structured output than ROLLER provides on its own.

• Ringer's needed a stronger multi-venue operating model, which is why moving to ROLLER HQ mattered.
• The business needed full product catalogue synchronisation between ROLLER and Shopify.
• Inventory needed to stay live and accurate across ecommerce and front-desk sales.
• ROLLER needed to stay at the centre so the online store and the venue never disagreed.
• QuickBooks reporting needed transaction detail structured to better support accrual-based accounting and cleaner financial review.
• Month-end, quarter-end and year-end reporting involved downloading and combining multiple reports manually.
• The business also needed cleaner revenue categorisation for financial reporting and insurance-related review.

IntelliPaaS built the integration layer that connected Ringer's ROLLER HQ environment with Shopify and QuickBooks while keeping ROLLER as the system the team runs the business from every day. The solution centred on three deliverables.

1. Catalogue sync. Full product catalogue sync between ROLLER and Shopify.
2. Live inventory. Stock stays aligned across ecommerce and venue operations.
3. Accounting mapping. Transaction and accounting data mapped across ROLLER, Shopify and QuickBooks.

This means products stay consistent across systems, stock stays in sync between the online store and the front desk, and accounting records flow into QuickBooks without the team re-entering the same information by hand.

• Multi-venue readiness. Ringer’s upgraded to ROLLER HQ to support growth across multiple locations with more centralised control over products, promotions, permissions and venue management.
• Integration scale. The integration processed more than 700,000 API calls in the first month, showing that the underlying data flows were ready for real operating volume from day one.
• Product catalogue management. IntelliPaaS delivers full product catalogue sync between ROLLER and Shopify, removing duplicate setup and keeping product data consistent across systems.
• Inventory accuracy. Stock stays in sync across the online store and the front desk with no manual intervention needed to keep availability aligned.
• Team time saved. The team no longer needs to manually keep Shopify and ROLLER aligned, saving several hours of repetitive data entry and stock reconciliation work.
• Accounting workflow. Booking and transaction data from ROLLER is mapped into QuickBooks in a more structured format, giving the bookkeeper cleaner inputs for accounting workflows and reporting.
• Reporting efficiency. Several hours previously spent pulling together manual month-end, quarter-end and year-end reports are removed by shifting reporting into QuickBooks with cleaner mapped data and more direct report generation.
• Revenue categorisation. Revenue can be mapped into clearer categories to support financial reporting and insurance-related review where different revenue streams need to be understood separately.

This case study shows how Ringer's successfully deployed ROLLER HQ as the operational foundation for its next stage of growth, then used IntelliPaaS to extend that foundation into ecommerce and accounting. The result is not just better system connectivity. It is a more scalable operating model: one where ROLLER stays at the centre, Shopify stays synchronised, QuickBooks receives cleaner data and the business spends less time behind spreadsheets as it grows across locations.