For venue managers, keeping your marketing lists organised often feels like a losing battle against a mountain of spreadsheets. Manually exporting guest lists from ROLLER and tagging them in Mailchimp is a time-consuming process that usually happens days after a guest has visited. By the time you send a "Thank You" or "Welcome" email, the excitement of their visit has already faded.

The IntelliPaaS ROLLER to Mailchimp integration bridge automates this entire workflow by syncing every new customer and applying smart tags instantly. This means your marketing segments are always up to date and ready for action, allowing you to reach your guests while your brand is still fresh in their minds.

How the Tagging Sync Works

This integration acts as an intelligent link between your POS system and your email marketing platform to keep your audience organised:

• Automatic Event Monitoring: The IntelliPaaS adapter watches your ROLLER platform for every new customer creation event as it occurs.​
• Instant Profile Creation: Synced member profiles are created in Mailchimp automatically, ensuring no guest is ever missed.​
• Smart Tag Application: Specific tags like "New Customer" are applied instantly, allowing for auto-segmentation and highly personalised messaging.​

Key Business Benefits

Automating your customer categorisation eliminates the administrative bottleneck between your venue operations and your marketing success.

• Zero Manual Entry: You can finally eliminate time-consuming export and import routines, freeing up your team to focus on guest experience.​
• Better Campaign Timing: Reach your guests with targeted welcome flows and special offers while their interaction with your venue is still fresh.​
• Consistent Data Quality: Keep your booking and marketing platforms perfectly aligned, ensuring that every guest is categorised correctly for your campaigns.​

Use Case Highlights

The ROLLER to Mailchimp sync is built to simplify your marketing efforts through real-time automation and precise segmentation:

• Real-Time Member Sync: New ROLLER guests become Mailchimp contacts instantly, growing your database with every booking.​
• Instant Segmentation: Contacts land in the right groups immediately, making it easy to send relevant content to specific types of visitors.​
• Automated Workflows: By applying tags automatically, you can trigger complex email sequences without ever touching a manual setting.​

See It in Action

Watch the Video Demo:

See how IntelliPaaS keeps your venue and Mailchimp in perfect synchronisation. Watch as a new sign-up in ROLLER is instantly tagged and added to a specialised marketing segment in Mailchimp, ready for an automated welcome sequence.

Stop managing your guest segments manually. Streamline your audience organisation and supercharge your email marketing today.

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