ROLLER <-> Shopify

Automated Shopify discount code delivery triggered by ROLLER ticket redemption so guests receive a personalised post-visit offer within hours of leaving - turning every check-in into a repeat purchase opportunity.

Every guest who checks in at your venue represents a warm lead for your Shopify store - they have just had a positive experience and they are still thinking about your brand. Most operators never act on that window. The check-in event sits in ROLLER, unconnected to any post-visit marketing or eCommerce trigger, and the opportunity to convert the visit into a Shopify purchase disappears within hours. This integration pack uses the ROLLER ticket redemption event as a trigger. The moment a ticket is redeemed at check-in, IntelliPaaS generates a unique Shopify discount code and schedules it to be sent to the guest's email address two hours after their visit. The guest receives a personalised message - a thank you for visiting paired with an incentive to shop your merch store - at exactly the moment they are most likely to act on it. A single untapped trigger in ROLLER becomes a direct, automated revenue bridge to Shopify.

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Why Deploy This Use Case

Use Case Highlights

Automated post-visit offer delivery

Every ROLLER ticket redemption automatically generates a unique Shopify discount code and schedules delivery to the guest's email two hours after their visit.

Optimally timed discount delivery

The discount code email reaches guests two hours after leaving the venue - timed to land while the visit is still fresh and the likelihood of a Shopify purchase is highest.

Unique personalised discount codes

Each guest receives a unique, single-use Shopify discount code so the offer is personalised and the redemption rate is trackable per visit.

Untapped redemption trigger activated

The ticket redemption trigger - untapped by most ROLLER operators - is used to create a direct, automated revenue bridge between in-venue visits and Shopify merch store purchases.

High-volume check-in conversion

Operators running high check-in volumes convert a percentage of every day's guests into Shopify customers automatically without any manual post-visit marketing effort.

Measurable post-visit revenue

Repeat purchase revenue from the Shopify store is directly attributable to the ROLLER check-in trigger - creating a measurable, automated post-visit revenue stream.