ROLLER to ActiveCampaign Review Requests

ROLLER <-> ActiveCampaign

Automatically trigger personalised post-visit review request sequences in ActiveCampaign the moment a guest checks out of your venue.

IntelliPaaS Integration Pack for ROLLER and ActiveCampaign automates your post-visit review request process. When a guest completes their visit and checks out of your venue, IntelliPaaS triggers a personalised review request email sequence through ActiveCampaign. Satisfied guests are guided to leave a review on platforms like Google or TripAdvisor, while you can even add conditional logic to handle guests who've already provided feedback directly.

Managing review requests manually is one of the most overlooked revenue-impacting tasks in venue operations. Staff rarely have time to follow up consistently, and when they do, the outreach is often generic and delayed—arriving days after the visit when enthusiasm has faded. IntelliPaaS eliminates this entirely by automating the trigger the moment checkout is detected in ROLLER. Every eligible guest receives a timely, personalised message while their experience is still top of mind, dramatically increasing the likelihood they will take the few seconds needed to leave a positive review.

The long-term impact on your venue's online reputation is significant. A consistent, automated review request programme means your Google and TripAdvisor ratings are constantly refreshed with new feedback from genuine, recent visitors. This steady stream of current reviews boosts your search ranking, builds social proof for prospective guests researching your venue, and gives your management team a real-time pulse on guest satisfaction—all without adding a single manual task to your team's daily workload.

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Why Deploy This Use Case

A guest checks out or completes their visit in ROLLER, creating a checkout event that IntelliPaaS detects and processes in real time.
IntelliPaaS checks the guest's record to confirm eligibility—filtering out guests who have recently received a review request or have already submitted direct feedback—before proceeding.
The guest's contact details and visit context are passed to ActiveCampaign, where they are enrolled in a pre-built review request email sequence personalised with their name and visit details.
Conditional logic within the ActiveCampaign sequence directs satisfied guests to your preferred review platform (e.g., Google, TripAdvisor), while alternative paths handle guests who respond with direct feedback or complaints.